Ashley Samet

Senior Product Manager

Over 5 years of experience building and scaling products  across multiple different consumer verticals, including Communication (Bulletin), Ecommerce (Nerdery), Fintech (Wex) and Marketplace (Helpling).

Ashley brings her multidisciplinary background to product management. Her training as an architect has taught her to be passionate about building functional systems that are centered around the users' needs. Working as a Consultant, she has learned to identify opportunities, and create and implement strategies. Her work in product management has allowed her to witness products at different stages of maturity ; whether it is creating a platform from 0 to 1, or growing an existing product.  
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Ashley is based in Los Angeles, CA. Originally from France, she is  a graduate of ESSEC Business School (Master in Management, Programme Grande École) and an Architect (MA, École Nationale Supérieure d'Architecture de Paris-La Villette ; BA, École Nationale Supérieure d'Architecture de Nancy).   

Skills

Product

  • 0 -> 1 product experience
  • Strategic thinking, roadmap development and execution, product development lifecycle management
  • Definition and tracking of success metrics
  • Gathering and analyzing customer feedback, market research, and competitive intelligence to identify opportunities and prioritize product enhancements.
  • Customer empathy, customer interview / User empathy: passionate about engaging with internal and external users, understanding their unique challenges, and leveraging those insights to build products
  • Usability testing, product ideas validation, gathering of insights, product iteration, A/B testing experimentation
  • Self-starter with entrepreneurial mindset, growth mindset with a desire for continuous improvement
  • Experience in procurement, and vendor space ; ability to interface with external partners and vendors to evaluate and integrate third-party systems that enhance the capabilities and functionactionality.
  • Experience with subscription service, SaaS
  • Experience as a platform product manager, SMB end-users
  • Agile methodologies, cross functional collaboration and alignment

Technical

  • Technical competence in APIs
  • Comfort writting SQL queries
  • Skilled in managing complex technical product areas
  • Ruby on Rails (completed Le Wagon Fullstack bootcamp)
  • Understanding of DevOps, application architectures, deployment, and operations.  

Other

  • Ability to prioritize and manage multiple initiatives simultaneously while meeting deadlines
  • Team player: naturally collaborative, thrive in camaraderie and shared success, earning trust as a dependable partner and source of encouragement.
  • Engage well with external stakeholders
  • Strong sense of product aesthetics, attention to detail, and high standard of excellence
  • Excellent communication, storytelling and interpersonal skills
  • Strong analytical skills paired with a data-informed mindset
  • Skills in intelligently using AI tools to 10x myself
  • Adaptability, strong sense of personal ownership

Technology

  • Product Roadmapping: ProductBoard, Aha!
  • Task Management: Jira, Trello
  • Experimentation: Optimizely
  • Behavior Analytics: Hotjar, Fullstory
  • Dashboarding: Mixpanel, Looker, Tableau
  • Experience Management: Pendo, Medallia, Qualtrics
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