B2C marketplace

Business Analyst
Overview
At Helpling, Europe’s leading marketplace for household services, I focused on expanding market opportunities in the UK and Ireland. By developing and launching go-to-market strategies tailored to emerging regions, I enabled the business to pivot effectively and achieve sustainable growth. My work centered on understanding local customer needs and adapting our approach to maximize market share in these new locations.
My Contributions
I conducted extensive user interviews to identify customer pain points and preferences, which informed the creation of detailed user personas for targeted marketing. I designed and implemented localized marketing and SEO strategies to boost brand visibility and drive user acquisition. Additionally, I managed PR campaigns that enhanced Helpling’s reputation and supported successful market entry, resulting in increased media coverage and customer trust.
Key achievements:
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Conducted in-depth user interviews to uncover customer needs and pain points, informing product and marketing strategies for the UK and Ireland markets.

Developed detailed user personas by analyzing over 200 customer profiles, enabling targeted marketing campaigns and improved user engagement.

Designed and executed localized marketing strategies that increased brand visibility and market penetration in emerging regions.

Optimized SEO initiatives to boost organic traffic and improve search rankings, driving sustained growth in user acquisition.

Coordinated PR campaigns to enhance Helpling’s brand reputation and support successful market entry, resulting in increased media coverage and customer trust.
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Helpling
Business Analyst
Sep 2020 — Apr 2021
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